About

Searchbeam covers the news that changes how search works: SEO, Google Search, AI search and GEO (generative engine optimization). Occasionally, when it really matters, we also cover major digital marketing news.

Every story answers three questions: what happened, why it matters, and what you should do about it. No filler, no hype, and always a link to the original source.

Who it’s for

SEO specialists, content and marketing teams, agencies and site owners who need to keep up with search without reading twenty newsletters a day.

Two languages

Searchbeam is published in English and Turkish. The Turkish edition is written for Turkish practitioners, not translated word for word.

How we work

We monitor official sources (Google Search Central, Google’s blogs, the Search Status Dashboard and AI platform announcements) along with leading industry publications. Read our editorial policy to see how stories are selected, written and reviewed.