Gary Illyes
-
Google Updates
Google gives no date for AI clicks in Search Console report
Gary Illyes said Google has nothing to announce about adding click and query data to the Search Console AI report. For now it shows impressions only, though a UK CMA deadline of Dec. 3 may force change.
-
SEO
Google: keywords in URLs stop mattering once a page has content
In a new Google Search Central video, Gary Illyes called keywords in URLs an incredibly small signal that becomes basically irrelevant once a page has content. Readability, hyphens and correct encoding are what count.
