Google organic traffic
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AI Search & GEO
Ziff Davis: Google referrals down 37%, AI citations 2.7 billion
Ziff Davis CEO Vivek Shah said organic Google referrals to its sites fell about 37% year over year in Q3 2026, while its content appeared in AI Overviews and AI Mode about 2.7 billion times. The company expects search referrals to keep falling.
