Google Search Central
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Google Updates
Google tells platforms to noindex shared pages by default
On October 26, 2026, Google updated its user-generated spam guide to cover tools that publish shared pages, generated content and web apps, and to recommend noindex or crawl blocking by default for pages not meant for Search. The monitoring advice now leans on Search Console and platform-level alerts.
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SEO
Google: keywords in URLs stop mattering once a page has content
In a new Google Search Central video, Gary Illyes called keywords in URLs an incredibly small signal that becomes basically irrelevant once a page has content. Readability, hyphens and correct encoding are what count.
