Technical SEO
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SEO
PHP2Shell patching: Google says serve a 503 if you take your site down
If you take a PHP site offline to patch the PHP2Shell flaws, Google says to return an HTTP 503 from outside PHP. Avoid 404s, 500s, timeouts and 200 error pages, and keep the outage under one to two days.
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SEO
Google: keywords in URLs stop mattering once a page has content
In a new Google Search Central video, Gary Illyes called keywords in URLs an incredibly small signal that becomes basically irrelevant once a page has content. Readability, hyphens and correct encoding are what count.
