Ziff Davis CEO Vivek Shah said organic Google referrals to its sites fell about 37% year over year in Q3 2026, while its content appeared in AI Overviews and AI Mode about 2.7 billion times. The company expects search referrals to keep falling.
On November 6, 2026 the European Commission preliminarily found that TikTok's For You feed breaches the Digital Services Act by failing to assess and curb 'rabbit hole' effects. It wants TikTok to stop using viewing time as a recommendation signal; a fine of up to 6% of global turnover is possible.
OpenAI is reportedly building a Business Hub in ChatGPT where verified businesses see daily mentions and clicks to their site, but no prompt data or competitor benchmarks. OpenAI has not announced it.
Amazon began letting invited US customers shop with Alexa for Shopping by text message on November 6, 2026, with millions more due in the coming weeks. Amazon has not said how products are chosen in replies or whether ads will appear.
Google will turn off Search, Gemini, Gemini Notebook and Gemini in Classroom for K-12 student accounts until administrators enable them. Google says Search and AI are deeply integrated, so schools rejecting AI may lose Search access.
OpenAI's Adam Fry says ChatGPT's search-like query volume is roughly 20% of Google's, but the Google baseline is unspecified and referral data still shows ChatGPT far behind. Treat it as a growth signal, not proof of replacement.
Rankings, technical SEO, content and Search Console changes, with practical takeaways.
AI Overviews, AI Mode, ChatGPT search and Perplexity, and how to get cited in AI answers.
Only the marketing news worth your time: ads, analytics, privacy and platform changes.
AI assistants, browsers, platforms and tech regulation: the technology news that changes how people search and discover content.
