Alphabet earnings
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Digital Marketing
Google expands AI Mode ads to 10 countries, adds multiturn ads
Google is taking ads in AI Mode to 10 more countries, with the UK, Brazil and Mexico due in Q4, and launching multiturn ads on follow-up questions in the U.S. The move came hours after Alphabet's earnings, where an executive said AI Mode growth weighed on ad growth.
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AI Search & GEO
Google Q3 2026: AI Mode earns less per query, ads expand
Alphabet's Q3 2026 results showed Search & other revenue up 12% to $63.35B, with slower growth that Google partly tied to lower AI Mode monetization. Ads in AI Mode are expanding to 10 more markets, plus multiturn ads in the US.
