Google Ads
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Digital Marketing
Server-side GTM will send full IP addresses to Google ad tags
From January 11, 2027, server-side GTM tags for Google Ads, DV360, SA360 and CM360 will accept full IP addresses, while Analytics tags keep redacting. Advertisers who want partial redaction must opt out, for example with a transformation, and check their consent setup.
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Digital Marketing
Google Search now shows Add to cart and Buy now buttons in the US
Google's Universal Cart is now visible in standard US Search results, with Add to cart and Buy now buttons under the Visit site link. Retailers can't see saved carts and Google hasn't said how these sales appear in Ads conversion reporting.
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Digital Marketing
Google expands AI Mode ads to 10 countries, adds multiturn ads
Google is taking ads in AI Mode to 10 more countries, with the UK, Brazil and Mexico due in Q4, and launching multiturn ads on follow-up questions in the U.S. The move came hours after Alphabet's earnings, where an executive said AI Mode growth weighed on ad growth.
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AI Search & GEO
Google Q3 2026: AI Mode earns less per query, ads expand
Alphabet's Q3 2026 results showed Search & other revenue up 12% to $63.35B, with slower growth that Google partly tied to lower AI Mode monetization. Ads in AI Mode are expanding to 10 more markets, plus multiturn ads in the US.
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Digital Marketing
Google Ads ends hidden 50% Display split for Search in February 2027
Google's help page now says Display Expansion on Search campaigns applied a hidden 50% budget allocation to the Display Network. In February 2027 that rule is replaced by channel prioritization settings advertisers control, or by defaults that may let Display spend more.
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Digital Marketing
Google now lets connected Gmail and Photos data shape ads
Google's privacy policy, effective October 16, 2026, makes its 2021 promise not to personalize ads from Gmail, Drive and Photos content conditional: users who connect those apps to Search via Personal Intelligence can now see ads informed by inferences from them.
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Google Updates
Google Tests Ads in AI Mode for Personal Intelligence Users
Google has started testing ads in AI Mode for users who connect their apps through Personal Intelligence, reversing the ad-free approach it described in March. Its updated help page says app-derived summaries and inferences may inform ads, but not your Gmail inbox or Photos library directly.
